THE SYNCHRON MILITARY

Land yachts, wide trousers, big guitar solos, bigger hair. And bold wristwatches. The Seventies was a decade that saw an explosion of style. Sober midcentury codes were thrown out in favor of bold colors and designs. Watches became an extension of one’s individuality and an expression of style. Experimental shapes, an interplay of colors, and chunky cases demanded attention. Watches weren’t just about telling time anymore.